Hi, I'm Jon, and I HATE bad ads.
I'm a creative director, brand strategist, copywriter, and podcast producer.
I've got 15 years of experience as a copywriter and creative director, working in top agencies in South Africa and Spain.I've also served as the in-house creative director at Virgin Active South Africa, and since 2017 I've been working as a freelance copywriter, CD, and brand strategist. In 2019 I founded Ping, a podcast production studio.I write copy for anything, I create content (mostly in pod and vodcasts), and I help clients with a lot of fundamental brand work and pitch decks. I also like contract work at agencies to feel that rush again.If there's anything I can help you with, drop me a line.Geography is no boundary, so get in touch no matter your time zone or continent.
SERVICES
Email me to say hi, check out my LinkedIn for my full resume, go to Behance for more portfolio work, and visit the Ping Productions website to find out what I'm doing over there.Below you'll find a very small slice of my most current work. In the past I've worked across almost every industry and channel. Let me know what you're looking for and I can probably provide some portfolio work for reference.
Latest Blog Article
Luggage Warehouse
10 painful lessons you’re going to learn from travelling overseas with your toddler
Simon Key, Creative Director, Moonsport
"Jonathan's combined skillset of creative, strategy and wizardry of words allows him to be a powerful freelance tool for Moonsport to have close at hand.His vast agency experience of local and international markets allows for him to understand briefs and scenarios quickly.This combination of skillsets and understanding allows for him to consistently contribute to the Moonsport's team, allowing us to provide a better solution to our clients."
Latest Web Copy
BravoZulu
Succinct, friendly, and more than a touch of attitude.
Personal Podcast
Off the Grid in SA
A practical guide to shedding load shedding - Limited series
Brian Scott
Head of Marketing, Planet Fitness
"I have had the pleasure of working with Jon for many years now and he truly is not only a gentleman and a scholar, but a master of his craft.His passion for great work, supersedes all else and he is relentless in pursuing the impossible. This often leads to work far exceeding expectations.He has a wonderful way with people and getting the best out of them in a cohesive and efficient manner.It truly is a pleasure and a privilege to work with him and I can’t recommend him strongly enough."
Client Podcast
Change in One Generation
Produced for BrightRock and The Change Exchange.
Radio
City of Cape Town
Fire Prevention Radio - On contract at Hello FCB+
"Jonathan gives informed creative direction, useful feedback, has a keen eye for design, and wields an Oxford comma like a demigod (minus the ego and scare tactics).Jonathan knows how to get the best out of a design team in a gentle, collaborative manner, while getting his hands dirty with copywriting, radio scripts, storyboards and art direction on shoots."
Dominique Whelan, art director
Radio
Herotel
Fibre Interet - The Internet is waiting for you. I'm showcasing the radio here, but it was a part of a full brand strat and collateral rollout including digital, outdoor, and activation ideas.
Awards stuff
Cannes finalist - Radio
Bronze Clio - In-store
Clio finalist - Radio
Bronze Bookmark - Social Media Campaign
Silver Loerie - Radio
Silver Pendoring - Radio
One Show Merit - Print
Bronze Loerie - TV
Eight other Loerie finalists
Finalist at Pendoring Ad of the Year
Get in touch with me using the form below
© All rights reserved, Jonathan Warncke, 2023.